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Book Cover
Lang Matl
Author Kotler, Philip

Title Chaotics : the business of managing and marketing in the age of turbulence / Philip Kotler and John A. Caslione

Imprint New York : American Management Association, c2009

Copies

Location Call No. Status
 CCQ - Lusail Female Library  HF5415    Available
 CCQ - Lusail Male Library  HF5415    Available
Edition 1st ed
Description xiii, 206 p. : ill. ; 24 cm
Bibliography Includes bibliographical references (p. [191]-200) and index
Contents The world has entered a new economic stage : from normality to turbulence -- Management's wrong responses to turbulence now become dangerous -- The chaotics model : managing vulnerability and opportunity -- Designing management systems for resil
Subject Marketing
Management
Business cycles
Globalization
Added Author Caslione, John A
ISBN 0814415210