Description |
xv, 464 p. : ill. ; 24 cm. |
Bibliography |
Includes bibliographical references and index. |
Contents |
Marketing overview -- Organizational responsibility -- Strategic planning -- Branding -- Marketing research -- Consumer purchasing behavior -- Organizational purchasing behavior -- Marketing communications management -- Sales -- Advertising -- P |
Subject |
Marketing -- Case studies.
|
Added Author |
Bennett, Anthony G.
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ISBN |
9780071621250 (alk. paper) |
|
0071621253 (alk. paper) |
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