Limit search to available items
Resources
More Information
Book Cover
Lang Matl
Author Beckwith, Harry, 1949-

Title What clients love : a field guide to growing your business / Harry Beckwith.

Imprint New York : Warner Books, c2003.

Copies

Location Call No. Status
 CCQ - Lusail Female Library  HF5415    Available
Description xvii, 282 p. ; 20 cm.
Bibliography Includes bibliographical references (p. 267-274)
Summary "Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd
Subject Marketing.
Advertising.
Brand name products.
Customer relations.
Success in business.
ISBN 0446527556