Title The invisible touch : the four keys to modern marketing / Harry Beckwith.

Imprint

New York : Warner Books, c2000.

Copies

Location	Call No.	Status
CCQ - Lusail Female Library	HD9980.5	Available
CCQ - Lusail Male Library	HD9980.5	Available

Description	xix, 232 p. ; 20 cm.
Summary	"Service businesses sell something that cannot be seen or heard. They offer an experience - and to make that experience truly exceptional they must first understand people and how to satisfy them. In this volume, Harry Beckwith provides a treasu
Subject	Service industries -- Marketing.
ISBN	0446524174