Limit search to available items
Resources
More Information
Book Cover
---
Author Temporal, Paul.

Title Advanced brand management : managing brands in a changing world / Paul Temporal.

Imprint Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2010.

Copies

Location Call No. Status
 CCQ - Lusail Male Library  HD69.B7    Available
 CCQ - Lusail Female Library  HD69.B7    Available
Edition 2nd ed.
Description xix, 350 p. : ill. ; 24 cm.
Bibliography Includes bibliographical references and index.
Contents The changing roles of brand management -- Building a brand strategy -- Positioning and brand management -- Brand architecture -- Three great dilemmas: brand stretch, brand revitalization, and brand deletion -- Total communications for brand mana
Subject Brand name products -- Management.
ISBN 9780470824498 (hbk.)
0470824492 (hbk.)