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Keyword: Computer engineering.
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Author
Hollis, Nigel.
Title
The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis.
Imprint
Basingstoke : Palgrave Macmillan, 2008.
Copies
Location
Call No.
Status
CCQ - Lusail Female Library
HD69.B7H646 2008
Available
CCQ - Lusail Male Library
HD69.B7
Available
Description
254 p.
Bibliography
Includes bibliographical references (p. 239-246) and index.
Subject
Brand name products.
Branding (Marketing)
ISBN
9780230620568 (pbk.)
0230620566 (pbk.)
Permanent Link
Naseej - Arabian Advanced Systems