Description |
xxiv, 190 p. : ill. ; 25 cm. |
Bibliography |
Includes bibliographical references (p. [163]-178) and index. |
Contents |
Introduction: smart is as smart does -- The outside view: why Big Brown was a bad bet -- Open to options: how your telephone number can influence your decisions -- The expert squeeze: why Netflix knows more than clerks do about your favorite fil |
Subject |
Decision making.
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ISBN |
9781422176757 (hbk : alk. paper) |
|
1422176754 (hbk : alk. paper) |
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