Edition |
1st ed. |
Description |
xx, 250 p. ; 24 cm. |
Bibliography |
Includes bibliographical references and index. |
Contents |
Gen Y is from Mercury -- They shop like they're from a different planet from their parents, too -- The whys behind the buys -- The lives, minds, and hearts of today's tweens, teens, and twenty-somethings -- Sex, love, and shopping -- Influence : |
Summary |
Based on solid research, "Gen Guy" offers an in-depth look at what motivates young people to buy certain products and reject others. The authors reveal what makes these consumers tic, and show marketers how they can tap into the buying power of |
Subject |
Young adult consumers -- Attitudes.
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Generation Y -- Attitudes.
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Marketing.
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Added Author |
O'Donnell, Jayne.
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ISBN |
9780470400913 (cloth) |
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0470400919 (cloth) |
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