Title |
Buying styles : simple lessons in selling the way your customer buys / Michael Wilkinson ; with Richard Smith, Tierah Chorba, and Lynn Sokler. |
|
Imprint |
New York : AMA/American Management Association, c2009. |
|
CCQ - Lusail Female Library
|
HF5438.25 |
Available |
CCQ - Lusail Male Library
|
HF5438.25 |
Available |
Description |
viii, 150 p. : ill. ; 23 cm. |
Bibliography |
Includes bibliographical references. |
Contents |
Looking for solutions -- Identifying the behaviors we hate from customers -- Recognizing the four basic buying styles -- Selling to your boss -- Identifying the buying styles of others -- Comparing selling styles and buying styles -- Tailoring y |
Subject |
Selling.
|
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Consumers' preferences.
|
|
Consumer satisfaction.
|
ISBN |
9780814415276 |
|
081441527X |
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