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008 090213s2009 nyua b 000 0 eng
010 2009003706
020 9780814415276
020 081441527X
035 (OCoLC)ocn290436867
040 DLC|cDLC|dBTCTA|dYDXCP|dC#P|dBWX|dCDX|dVP@|dDLC
050 00 HF5438.25|b.W2983 2009
100 1 Wilkinson, Michael,|d1957-
245 10 Buying styles :|bsimple lessons in selling the way your
customer buys /|cMichael Wilkinson ; with Richard Smith,
Tierah Chorba, and Lynn Sokler.
260 New York :|bAMA/American Management Association,|cc2009.
300 viii, 150 p. :|bill. ;|c23 cm.
504 Includes bibliographical references.
505 0 Looking for solutions -- Identifying the behaviors we hate
from customers -- Recognizing the four basic buying styles
-- Selling to your boss -- Identifying the buying styles
of others -- Comparing selling styles and buying styles --
Tailoring y
650 0 Selling.
650 0 Consumers' preferences.
650 0 Consumer satisfaction.
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