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LEADER 00000 a2200325 a 4500
001 1563761x
003 OCoLC
008 081113s2009 caua b 001 0 eng
010 2008046777
020 9780470284247 (cloth : alk. paper)
020 0470284242 (cloth : alk. paper)
040 DLC|cDLC|dUKM|dBTCTA|dBAKER|dYDXCP|dC#P|dVP@|dUKMGB
043 a-cc---|aa-ii---
049 |lkt
050 00 HF5415.12.C5|bG87 2009
100 1 Gupta, Anil K.,|d1949-
245 10 Getting China and India right :|bstrategies for leveraging
the world's fastest-growing economies for global advantage
/|cAnil K. Gupta, Haiyan Wang.
250 1st ed.
260 San Francisco :|bJossey-Bass,|cc2009.
300 xvi, 254 p. :|bill. ;|c24 cm.
504 Includes bibliographical references (p. 229-238) and
index.
505 0 China and India : four stories rolled into one -- Think
China and India, not China or India -- Megamarkets and
microcustomers : fighting for local market dominance --
Leveraging China and India for global advantage --
Competing with dragons and
650 0 Marketing|zChina.
650 0 Marketing|zIndia.
650 0 Globalization.
700 1 Wang, Haiyan.
907 .b1563761x|b10-06-15|c12-13-11
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945 HF5415.12.C5|bG87 2009|g0|i37522005509930|j0|on|p0.00|q-|r
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998 ccq|b12-13-11|cm|db|en|feng|gcau|h0