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Author
Steidl, Peter E.
Title
Waking the giant : revitalising the mature brand / Peter Steidl.
Imprint
Milton, Qld. : Wiley, 2009.
Copies
Location
Call No.
Status
CCQ - Lusail Male Library
HF6161.B4
Available
CCQ - Lusail Female Library
HF6161.B4
Available
Description
xv, 222 p. : ill. ; 21 cm.
Series
Strategy.applied
Strategy.applied.
Bibliography
Includes bibliographical references and index.
Subject
Advertising -- Brand name products.
Branding (Marketing)
Note
At head of title: Strategy.applied
ISBN
9781742169521
174216952X
Permanent Link
Naseej - Arabian Advanced Systems