LEADER 00000nam a2200301 a 4500
001 15700161
003 OCoLC
008 091231s2009 at a b 001 0 eng
010 2009499779
020 9781742169521
020 174216952X
040 DLC|cDLC|dAU@|dBTCTA|dBWX|dCOD|dYDXCP|dCDX|dTULIB
049 |lkt
050 00 HF6161.B4|bS73 2009
100 1 Steidl, Peter E.
245 10 Waking the giant :|brevitalising the mature brand /|cPeter
Steidl.
246 1 |iAt head of title:|aStrategy.applied
260 Milton, Qld. :|bWiley,|c2009.
300 xv, 222 p. :|bill. ;|c21 cm.
490 1 Strategy.applied
504 Includes bibliographical references and index.
650 0 Advertising|xBrand name products.
650 0 Branding (Marketing)
830 0 Strategy.applied.
907 .b15700161|b10-06-15|c03-27-12
945 HF6161.B4|bS73 2009|g0|i37522005520648|j0|on|p0.00|q-|r-|s
-|t0|u1|v0|w0|x0|y.i15084127|z03-28-12|llsf
945 HF6161.B4|bS73 2009|g0|i37522005495874|j0|on|p0.00|q-|r-|s
-|t0|u1|v0|w0|x0|y.i15094868|z04-09-12|llsf
998 ccq|b03-27-12|cm|db|en|feng|gat |h0
CCQ - Lusail Male Library
|
HF6161.B4 |
Available |
CCQ - Lusail Female Library
|
HF6161.B4 |
Available |
|