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LEADER 00000 a2200289 a 4500
001 15670387
003 OCoLC
008 061212s2010 uk b 001 0 eng d
020 9781844800001 (pbk.)
020 1844800008 (pbk.)
040 BTCTA|cBTCTA|dBAKER|dYDXCP|dSINLB|dBWX|dTEF|dALAUL|dDEBBG
|dNLGGC
049 |lkt
050 4 HF5414|b.M67 2010
100 1 Moutinho, Luiz.
245 10 Strategic marketing management :|ba business process
approach /|cLuiz Moutinho & Geoff Southern.
260 Hampshire, U.K. :|bCengage Learning EMEA,|c2010.
300 xxii, 490 p. ;|c26 cm.
504 Includes bibliographical references and index.
505 1 PART I. Introduction: Marketing and Business Processes. 1.
Marketing and Process Based Management -- 2. Customer
Focused Management -- PART II. Future Predicting Processes
(Scenario Building and Forecasting). 3. Environmental
Scanning and Strate
520 Strategic Marketing Management: A process based approach
integrates Marketing with other aspects of Management such
as strategy, organisational theory, strategic financial
management and management accounting, HRM, information
systems, corporate
650 0 Marketing|xManagement.
650 0 Strategic planning.
700 1 Southern, G.|q(Geoff)
907 .b15670387|b10-06-15|c02-21-12
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998 ccq|b02-21-12|cm|db|en|feng|guk |h0