Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success / Mike Schultz, John E. Doerr.
Imprint
Hoboken, N.J. : John Wiley & Sons, c2009.
Copies
Location
Call No.
Status
CCQ - Lusail Female Library
HD9980.5
Available
CCQ - Lusail Male Library
HD9980.5
Available
Description
xx, 332 p. : ill. ; 24 cm.
Bibliography
Includes bibliographical references and index.
Contents
What marketing can do for a firm -- Marketing planning -- Keys to building a terrible marketing strategy -- The seven levers of lead generation and marketing planning -- How to think about fees and pricing -- Don't worry about your competition (