LEADER 00000cam a2200325 a 4500 
001    15628140 
005    20100908182251.0 
008    100630s2010    nyu      b    001 0 eng d 
010    2010280675 
020    9780071635592 (hbk.) 
020    0071635599 (hbk.) 
035    (OCoLC)ocn318409128 
040    UKM|cUKM|dBTCTA|dBWX|dBKL|dSINLB|dC#P|dVP@|dYDXCP|dSXC
       |dDLC 
042    lccopycat 
050 00 HF5827.2|b.T76 2010 
100 1  Trout, Jack. 
245 10 Repositioning :|bmarketing in an era of competition, 
       change, and crisis /|cJack Trout with Steve Rivkin. 
260    New York :|bMcGraw-Hill,|cc2010. 
300    iv, 217 p. ;|c22 cm. 
504    Includes index. 
520    Explains how marketers can evolve the original positioning
       of their products, brands, and organizations to meet the 
       new demands of a transformed economy, including specific 
       advice on how to attack and weaken competitors. 
650  0 Positioning (Advertising) 
650  0 Competition. 
650  0 Strategic planning. 
650  0 Marketing. 
700 1  Rivkin, Steve,|d1947- 
907    .b15628140|b10-06-15|c12-05-11 
945    HF5827.2|b.T76 2010|g0|i37522005519574|j0|on|p0.00|q-|r-|s
       -|t0|u0|v0|w0|x0|y.i14947468|z12-15-11|llsf 
945    HF5827.2|b.T76 2010|g0|i37522005508676|j0|on|p0.00|q-|r-|s
       -|t0|u1|v0|w0|x0|y.i15094649|z04-09-12|llsf 
998    ccq|b12-05-11|cm|db|en|feng|gnyu|h0