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LEADER 00000cam a2200325 a 4500
001 15628140
005 20100908182251.0
008 100630s2010 nyu b 001 0 eng d
010 2010280675
020 9780071635592 (hbk.)
020 0071635599 (hbk.)
035 (OCoLC)ocn318409128
040 UKM|cUKM|dBTCTA|dBWX|dBKL|dSINLB|dC#P|dVP@|dYDXCP|dSXC
|dDLC
042 lccopycat
050 00 HF5827.2|b.T76 2010
100 1 Trout, Jack.
245 10 Repositioning :|bmarketing in an era of competition,
change, and crisis /|cJack Trout with Steve Rivkin.
260 New York :|bMcGraw-Hill,|cc2010.
300 iv, 217 p. ;|c22 cm.
504 Includes index.
520 Explains how marketers can evolve the original positioning
of their products, brands, and organizations to meet the
new demands of a transformed economy, including specific
advice on how to attack and weaken competitors.
650 0 Positioning (Advertising)
650 0 Competition.
650 0 Strategic planning.
650 0 Marketing.
700 1 Rivkin, Steve,|d1947-
907 .b15628140|b10-06-15|c12-05-11
945 HF5827.2|b.T76 2010|g0|i37522005519574|j0|on|p0.00|q-|r-|s
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998 ccq|b12-05-11|cm|db|en|feng|gnyu|h0