LEADER 00000cam a2200397 a 4500 
001    16291841 
005    20130606103727.0 
008    100618s2011    enka          000 0 eng   
010      2010025183 
020    9780749462246 
035    (OCoLC)ocn643082153 
040    DLC|cDLC|dYDX|dYDXCP|dLD4|dDLC 
050 00 HF5415|b.R5418 2011 
082 00 658.8|222 
100 1  Richardson, Neil,|d1963 January 25- 
245 10 Develop your marketing skills /|cNeil Richardson and Ruth 
       Gosnay. 
260    London ;|aPhiladelphia, PA :|bKogan Page,|cc2011. 
300    vi, 168 p. :|bill. ;|c22 cm. 
490 1  Creating success series 
505 0  Marketing : separating fact from fiction -- The marketing 
       environment -- Customers in all their glory -- Using 
       research to make informed decisions -- Product management 
       -- Right time, right place, right quantity, right 
       condition -- You paid how much? -- How communication works
       -- Services marketing vs marketing services -- How to 
       create a marketing plan -- Sustainable marketing in the 
       21st century -- Questions answered. 
650  0 Marketing. 
650  0 Marketing|xManagement. 
650  0 Strategic planning. 
700 1  Gosnay, Ruth. 
830  0 Creating success. 
856 41 |3Table of contents only|uhttp://www.loc.gov/catdir/
       enhancements/fy1114/2010025183-t.html 
856 42 |3Contributor biographical information|uhttp://www.loc.gov
       /catdir/enhancements/fy1114/2010025183-b.html 
856 42 |3Publisher description|uhttp://www.loc.gov/catdir/
       enhancements/fy1114/2010025183-d.html