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Book Cover
Lang Matl
Author Richardson, Neil, 1963 January 25-

Title Develop your marketing skills / Neil Richardson and Ruth Gosnay.

Imprint London ; Philadelphia, PA : Kogan Page, c2011.

Copies

Location Call No. Status
 CCQ - Lusail Female Library  HF5415 .R5418 2011    Available
Description vi, 168 p. : ill. ; 22 cm.
Series Creating success series
Creating success.
Contents Marketing : separating fact from fiction -- The marketing environment -- Customers in all their glory -- Using research to make informed decisions -- Product management -- Right time, right place, right quantity, right condition -- You paid how much? -- How communication works -- Services marketing vs marketing services -- How to create a marketing plan -- Sustainable marketing in the 21st century -- Questions answered.
Subject Marketing.
Marketing -- Management.
Strategic planning.
Added Author Gosnay, Ruth.
ISBN 9780749462246