Title |
Get content, get customers : turn prospects into buyers with content marketing / Joe Pulizzi, Newt Barrett. |
|
Imprint |
New York : McGraw-Hill, c2009. |
|
CCQ - Lusail Female Library
|
HF5415.127 |
Available |
CCQ - Lusail Male Library
|
HF5415.127 |
Available |
Description |
xxii, 261 p. : ill. ; 23 cm. |
Bibliography |
Includes bibliographical references (p. 247) and index. |
Contents |
The shift to content marketing -- Six reasons businesses are making the change to content marketing -- How to put content marketing to work -- How to develop a content marketing mindset, and a process to match, within your organization -- How to |
Subject |
Target marketing.
|
|
Customer services.
|
Added Author |
Barrett, Newt.
|
ISBN |
0071625747 (alk. paper) |
|
9780071625746 (alk. paper) |
|