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Book Cover
Lang Matl
Author Pulizzi, Joe.

Title Get content, get customers : turn prospects into buyers with content marketing / Joe Pulizzi, Newt Barrett.

Imprint New York : McGraw-Hill, c2009.

Copies

Location Call No. Status
 CCQ - Lusail Female Library  HF5415.127    Available
 CCQ - Lusail Male Library  HF5415.127    Available
Description xxii, 261 p. : ill. ; 23 cm.
Bibliography Includes bibliographical references (p. 247) and index.
Contents The shift to content marketing -- Six reasons businesses are making the change to content marketing -- How to put content marketing to work -- How to develop a content marketing mindset, and a process to match, within your organization -- How to
Subject Target marketing.
Customer services.
Added Author Barrett, Newt.
ISBN 0071625747 (alk. paper)
9780071625746 (alk. paper)