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Book Cover
Lang Matl
Author Kotler, Philip
Philip Kotler

Title Principles of marketing / Philip Kotler, Gary Armstrong.

Publication Info. Harlow, Essex, England : Pearson, 2012


Location Call No. Status
 CCQ - C Ring Library  HF5415 .K636 2012    Available
Edition Sixteenth edition.
Global edition.
Description 731 pages : illustrations ; 28 cm.
text rdacontent.
unmediated rdamedia.
volume rdacarrier.
Note Previous edition: 2013.
Bibliography Includes bibliographical references and index.
Subject Marketing.
Added Author Armstrong, Gary (Gary M.), author.
ISBN 9781292092485 (paperback)