LEADER 00000pam  2200289 i 4500 
001    on9781292092485 
003    StDuBDS 
005    20150417141555.0 
008    150413t20162016enka     b    001 0 eng d 
020    9781292092485 (paperback) 
020    9780273752431 
040    StDuBDS|beng|cStDuBDS|erda|dUK-RwCLS 
050  4 HF5415|b.K636 2012 
100 1  Kotler, Philip 
100    Philip Kotler 
245 10 Principles of marketing /|cPhilip Kotler, Gary Armstrong. 
250    Sixteenth edition. 
250    Global edition. 
264  1 Harlow, Essex, England :|bPearson,|c2012 
264  4 |c©2016. 
300    731 pages :|billustrations ;|c28 cm. 
336    text|2rdacontent. 
337    unmediated|2rdamedia. 
338    volume|2rdacarrier. 
500    Previous edition: 2013. 
504    Includes bibliographical references and index. 
650  0 Marketing. 
700 1  Armstrong, Gary|q(Gary M.),|eauthor.