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Book Cover
Lang Matl
Author Noel, Hayden.

Title Consumer behaviour / Hayden Noel.

Imprint Lausanne, Switzerland : AVA Academia ; La Vergne, TN : Distributed in the USA by Ingram Publisher Services, c2009.


Location Call No. Status
 CCQ - Lusail Male Library  HF5415.32    Available
 CCQ - Lusail Female Library  HF5415.32    Available
Description 175 p. : col. ill ; 23 cm.
Series Basics marketing ; 01
Basics marketing ; 01.
Note Numbering on alternate pages.
Bibliography Includes bibliographical references (p. [176]).
Contents What is a consumer behavior? -- Ethnic, religious and group influences -- Class, age and gender influences -- Consumer motivation, perception and attitude -- Consumer knowledge and memory -- The consumer as a decision maker.
Summary This book uses a wide range of real-world examples, case studies and practical student exercises to provide you with a rounded view of consumer needs and motivations. Offering an accessible explanation of the various roles played by ethnicity, r
Subject Consumer behavior.
Added Title Consumer behavior
ISBN 9782940373840 (pbk.)
2940373841 (pbk.)