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Book Cover
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Author Moutinho, Luiz.

Title Strategic marketing management : a business process approach / Luiz Moutinho & Geoff Southern.

Imprint Hampshire, U.K. : Cengage Learning EMEA, 2010.

Copies

Location Call No. Status
 CCQ - Lusail Female Library  HF5414    Available
 CCQ - Lusail Male Library  HF5414    Available
Description xxii, 490 p. ; 26 cm.
Bibliography Includes bibliographical references and index.
Contents PART I. Introduction: Marketing and Business Processes. 1. Marketing and Process Based Management -- 2. Customer Focused Management -- PART II. Future Predicting Processes (Scenario Building and Forecasting). 3. Environmental Scanning and Strate
Summary Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate
Subject Marketing -- Management.
Strategic planning.
Added Author Southern, G. (Geoff)
ISBN 9781844800001 (pbk.)
1844800008 (pbk.)