LEADER 00000nam a2200301 a 4500 
001    15668976 
003    OCoLC 
008    070924s2008    enka     b    001 0 eng   
010    2007938105 
020    9781412903127 
020    1412903122 
020    9781412903134 (pbk.) 
020    1412903130 (pbk.) 
040    UKM|cUKM|dDLC|dBAKER|dBTCTA|dYDXCP|dBWKUK|dBWX|dOCLCA|dCDX
       |dCHVBK|dW2U 
049    |lkt 
050 00 P96.M34|bK86 2008 
100 1  K©·ung, Lucy. 
245 10 Strategic management in the media :|bfrom theory to 
       practice /|cLucy K©·ung. 
260    London ;|aThousand Oaks, Calif. :|bSAGE,|c2008. 
300    248 p. :|bill. ;|c25 cm. 
504    Includes bibliographical references (p. [224]-239) and 
       index. 
505 0  1. Introduction -- Pt. I. Strategic context -- 2. Sectors 
       of the media industry -- 3. Trends in the strategic 
       environment -- 4. Convergence and its causes -- Pt. II. 
       From context to concepts -- 5. Strategy in the media 
       industries -- 6. Managing 
650  0 Mass media|xManagement. 
650  0 Strategic planning. 
907    .b15668976|b10-06-15|c02-15-12 
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