Title |
Strategic management in the media : from theory to practice / Lucy K©·ung. |
|
Imprint |
London ; Thousand Oaks, Calif. : SAGE, 2008. |
|
CCQ - Lusail Female Library
|
P96.M34 |
Available |
CCQ - Lusail Male Library
|
P96.M34 |
Available |
Description |
248 p. : ill. ; 25 cm. |
Bibliography |
Includes bibliographical references (p. [224]-239) and index. |
Contents |
1. Introduction -- Pt. I. Strategic context -- 2. Sectors of the media industry -- 3. Trends in the strategic environment -- 4. Convergence and its causes -- Pt. II. From context to concepts -- 5. Strategy in the media industries -- 6. Managing |
Subject |
Mass media -- Management.
|
|
Strategic planning.
|
ISBN |
9781412903127 |
|
1412903122 |
|
9781412903134 (pbk.) |
|
1412903130 (pbk.) |
|