Title |
Mobile marketing : finding your customers no matter where they are / Cindy Krum. |
|
Imprint |
Indianapolis, Ind. : Que, c2010. |
|
CCQ - Lusail Female Library
|
HF5415.1265 |
Available |
CCQ - Lusail Male Library
|
HF5415.1265 |
Available |
Description |
xvi, 343 p. : ill. ; 23 cm. |
Note |
Includes index. |
Contents |
Getting started with mobile marketing -- Understanding the challenges in mobile marketing -- Mobile targeting and tracking -- Everything you need to know about the iPhone -- Mobile advertising -- Mobile promotions and location-based marketing -- |
Subject |
Telemarketing.
|
|
Internet marketing.
|
|
Customer relations.
|
ISBN |
9780789739766 |
|
0789739763 |
|