Title Principles of marketing / Philip Kotler, Gary Armstrong.

Publication Info.	Harlow, Essex, England : Pearson, [2016]
	©2016.

Copies

Location	Call No.	Status
CCQ - Lusail Female Library	HF5415 .K636 2014	Available

Edition	Sixteenth edition.
	Global edition.
Description	716 pages : illustrations ; 28 cm.
	text rdacontent.
Note	Previous edition: 2013.
Bibliography	Includes bibliographical references and index.
Subject	Marketing.
Added Author	Armstrong, Gary (Gary M.), author.
ISBN	9781292092485 (paperback)
	9780273786993