Chaotics : the business of managing and marketing in the age of turbulence / Philip Kotler and John A. Caslione
Imprint
New York : American Management Association, c2009
Copies
Location
Call No.
Status
CCQ - Lusail Female Library
HF5415
Available
CCQ - Lusail Male Library
HF5415
Available
Edition
1st ed
Description
xiii, 206 p. : ill. ; 24 cm
Bibliography
Includes bibliographical references (p. [191]-200) and index
Contents
The world has entered a new economic stage : from normality to turbulence -- Management's wrong responses to turbulence now become dangerous -- The chaotics model : managing vulnerability and opportunity -- Designing management systems for resil
