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Book Cover
Lang Matl
Author Kotabe, Masaaki.

Title Global marketing management / Masaaki Kotabe, Kristiaan Helsen.

Imprint Hoboken, NJ : Wiley, c2010.


Location Call No. Status
 CCQ - Lusail Male Library  HF1416.K68 2011    Available
 CCQ - Lusail Female Library  HF1416    Available
Edition 5th ed.
Description xxiii, 725 p., M-12 p. of plates : ill. (some col.), maps (some col.) ; 28 cm.
Bibliography Includes bibliographical references and indexes.
Subject Export marketing -- Management.
International business enterprises -- Management.
Added Author Helsen, Kristiaan.
ISBN 9780470381113 (pbk.)
0470381116 (pbk.)