Title |
Website optimization / Andrew King. |
|
Imprint |
Farnham : O'Reilly, 2008. |
|
CCQ - Lusail Female Library
|
QA76.625 K56 2008 |
Available |
CCQ - Lusail Male Library
|
QA76.625 |
Available |
Description |
xxiii, 367 p. : ill. ; 24 cm. |
Bibliography |
Includes bibliographical references and index. |
Contents |
Pt. I. Search Engine Marketing Optimization -- 1. Natural Search Engine Optimization -- 2. SEO Case Study: PhillyDentistry.com -- 3. Pay-per-Click Optimization -- 4. PPC Case Study: BodyGlove.com -- 5. Conversion Rate Optimization -- Pt. II. Web |
Summary |
Provides advice on Web site design and Internet marketing to increase traffic, response time, and sales. |
Subject |
Web sites -- Design.
|
|
Internet programming.
|
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Business -- Computer networks.
|
|
Electronic commerce.
|
ISBN |
9780596515089 (pbk.) |
|
0596515081 (pbk.) |
|