Edition |
Expanded ed. |
Description |
310 p. ; 19cm. |
Bibliography |
Includes bibliographical references and index. |
Contents |
Focus : how saying "no" saved apple -- Despotism : Apple's one man focus group -- Perfectionism : product design and the pursuit of excellence -- Elitism : hire only "A" players, fire the bozos -- Passion : putting a ding in the universe -- Inventive spirit : where does the innovation come from? -- Case study : how it all came together with the iPod -- Total control : the whole widget -- Steve Jobs's battle with cancer. |
Subject |
Jobs, Steve, 1955-2011.
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Apple Computer, Inc. -- Management.
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Computer industry -- United States.
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ISBN |
9781591842972 |
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