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Book Cover
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Author Hammond, Simon, 1962-

Title CEO of Earth : a ground-breaking guide to building the ultimate brand / Simon Hammond.

Imprint Milton, Qld. : John Wiley & Sons, 2010.

Copies

Location Call No. Status
 CCQ - Lusail Female Library  HF5415.1255    Available
 CCQ - Lusail Male Library  HF5415.1255    Available
Description ix, 173 p. ; 21 cm.
Contents Carpe diem -- Jobs for the boys -- Fysh and the santaro chips -- Fysh to fellow earthlings ... -- Believe, belong, behave -- Everyone loves a roadtrip! -- One earth, one belief, one hell of a day -- Make your heart sing -- Galactic bastion.
Subject Branding (Marketing)
Brand name products -- Management.
Organizational behavior.
ISBN 9781742169569 (pbk.)
1742169562