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Author Fawzy, Lara, 1981-

Title Emerging business online : global markets and the power of B2B internet marketing / Lara Fawzy and Lucas Dworski.

Imprint Upper Saddle River, N.J. : FT Press, c2011.


Location Call No. Status
 CCQ - Lusail Female Library  HF5415.12.D44    Available
 CCQ - Lusail Male Library  HF5415.12.D44    Available
Description xi, 291 p. : ill. ; 24 cm.
Bibliography Includes bibliographical references and index.
Contents Emerging markets -- Business strategy -- The Ebocube and business models -- Marketing by the dashboard light -- Managing customer relationships through the buying cycle -- Campaign optimization, "Glocalization," and the power of email -- Winning
Subject Marketing -- Developing countries.
Internet marketing -- Developing countries.
Industrial marketing.
Added Author Dworski, Lucas, 1980-
ISBN 9780137064410 (hbk. : alk. paper)
0137064411 (hbk. : alk. paper)