LEADER 00000cam a2200289 a 4500 
001    15596771 
005    20100810155046.0 
008    090925s2010    njua     b    001 0 eng   
010    2009040210 
020    9780137058297 (hbk. : alk. paper) 
020    0137058292 (hbk. : alk. paper) 
035    (OCoLC)ocn440563535 
040    DLC|cDLC|dYDX|dCDX|dYDXCP|dBWX|dDLC 
050 00 HF5415.2|b.M35543 2010 
245 00 Marketing metrics :|bthe definitive guide to measuring 
       marketing performance  /|cPaul W. Farris ... [et al.]. 
250    2nd ed. 
260    Upper Saddle River, N.J. :|bFT Press,|cc2010. 
300    xv, 414 p. :|bill. ;|c24 cm. 
500    Rev. ed. of: Marketing metrics : 50+ metrics every 
       executive should master. 2006. 
504    Includes bibliographical references and index. 
505 0  Introduction -- Share of hearts, minds, and markets -- 
       Margins and profits -- Product and portfolio management --
       Customer profitability -- Sales force and channel 
       management -- Pricing strategy -- Promotion -- Advertising
       media and web metrics 
650  0 Marketing research. 
650  0 Marketing|xMathematical models. 
700 1  Farris, Paul. 
907    .b15596771|b10-06-15|c10-28-11 
945    HF5415.2|b.M35543 2010|g0|i37522005516281|j0|on|p0.00|q-|r
       -|s-|t0|u1|v0|w0|x0|y.i15016997|z02-19-12|llsf 
998    ccq|b10-28-11|cm|db|e-|feng|gnju|h0