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LEADER 00000cam a2200301 a 4500
001 15626246
005 20100511140817.0
008 090309s2009 njua b 001 0 eng
010 2009007398
020 9780470438992 (cloth : acid-free paper)
020 0470438991 (cloth : acid-free paper)
035 (OCoLC)ocn298775914
040 DLC|cDLC|dBTCTA|dYDXCP|dC#P|dUKM|dBWX|dCDX|dDLC
050 00 HD9980.5|b.S38 2009
100 1 Schultz, Mike,|d1974-
245 10 Professional services marketing :|bhow the best firms
build premier brands, thriving lead generation engines,
and cultures of business development success /|cMike
Schultz, John E. Doerr.
260 Hoboken, N.J. :|bJohn Wiley & Sons,|cc2009.
300 xx, 332 p. :|bill. ;|c24 cm.
504 Includes bibliographical references and index.
505 0 What marketing can do for a firm -- Marketing planning --
Keys to building a terrible marketing strategy -- The
seven levers of lead generation and marketing planning --
How to think about fees and pricing -- Don't worry about
your competition (
650 0 Service industries|xMarketing.
650 0 Branding (Marketing)
650 0 Marketing.
700 1 Doerr, John E.
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