Request Add to My Lists Add to Bag MARC Display Return to Browse
   
Limit search to available items
Previous Record Next Record
Resources
More Information
Book Cover
Lang Matl
Author Schultz, Mike, 1974-

Title Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success / Mike Schultz, John E. Doerr.

Imprint Hoboken, N.J. : John Wiley & Sons, c2009.

Copies

Location Call No. Status
 CCQ - Lusail Female Library  HD9980.5    Available
 CCQ - Lusail Male Library  HD9980.5    Available
Description xx, 332 p. : ill. ; 24 cm.
Bibliography Includes bibliographical references and index.
Contents What marketing can do for a firm -- Marketing planning -- Keys to building a terrible marketing strategy -- The seven levers of lead generation and marketing planning -- How to think about fees and pricing -- Don't worry about your competition (
Subject Service industries -- Marketing.
Branding (Marketing)
Marketing.
Added Author Doerr, John E.
ISBN 9780470438992 (cloth : acid-free paper)
0470438991 (cloth : acid-free paper)
Permanent Link