LEADER 00000    a2200277 a 4500 
001    15696388 
003    OCoLC 
008    090811s2009    sz a     b    000 0 eng   
020    9782940373987 (pbk.) 
020    2940373981 (pbk.) 
040    UKM|cUKM|dBTCTA|dBWX|dC#P|dYBM|dBDX 
049    |lkt 
050  4 HF5415.1255|b.D38 2009 
100 1  Davis, Melissa. 
245 14 The fundamentals of branding /|cMelissa Davis. 
260    Lausanne :|bAVA Academia ;|aLa Vergne, TN :|bDistributed 
       in the USA & Canada by Ingram Publisher Services,|cc2009. 
300    183 p. :|bill. (chiefly col.) ;|c23 cm. 
490 1  AVA academia 
504    Includes bibliographical references. 
505 0  1. What is a brand? -- Defining branding -- Brand history 
       -- The marketing matrix -- The basic brand development 
       process -- Teamwork and talent -- The agency playing field
       -- The client/agency relationship -- 2. Deconstructing 
       brands -- Brand st 
650  0 Branding (Marketing) 
830  0 AVA academia. 
907    .b15696388|b10-06-15|c03-19-12 
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998    ccq|b03-19-12|cm|db|en|feng|gsz |h0