Login
Arabic
Help
Print
New Search
My Library
My Account
About the library
Suggest a purchase
Ask a Librarian
Help Topics
Searching
Advanced Keyword Search Tips
Saving your searches
Renewals
Advanced Search
Your session will expire automatically in
0
seconds.
Continue session
End session now
Request
Add to My Lists
Add to Bag
MARC Display
SearchType
Keyword
Author
Title
Subject
Call no.
Search
Limit search to available items
Previous Record
Next Record
Resources
More Information
Author
Davis, Melissa.
Title
The fundamentals of branding / Melissa Davis.
Imprint
Lausanne : AVA Academia ; La Vergne, TN : Distributed in the USA & Canada by Ingram Publisher Services, c2009.
Copies
Location
Call No.
Status
CCQ - Lusail Female Library
HF5415.1255
Available
CCQ - Lusail Male Library
HF5415.1255
Available
Description
183 p. : ill. (chiefly col.) ; 23 cm.
Series
AVA academia
AVA academia.
Bibliography
Includes bibliographical references.
Contents
1. What is a brand? -- Defining branding -- Brand history -- The marketing matrix -- The basic brand development process -- Teamwork and talent -- The agency playing field -- The client/agency relationship -- 2. Deconstructing brands -- Brand st
Subject
Branding (Marketing)
ISBN
9782940373987 (pbk.)
2940373981 (pbk.)
Permanent Link
Naseej - Arabian Advanced Systems