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Book Cover
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Author Davis, Melissa.

Title The fundamentals of branding / Melissa Davis.

Imprint Lausanne : AVA Academia ; La Vergne, TN : Distributed in the USA & Canada by Ingram Publisher Services, c2009.

Copies

Location Call No. Status
 CCQ - Lusail Female Library  HF5415.1255    Available
 CCQ - Lusail Male Library  HF5415.1255    Available
Description 183 p. : ill. (chiefly col.) ; 23 cm.
Series AVA academia
AVA academia.
Bibliography Includes bibliographical references.
Contents 1. What is a brand? -- Defining branding -- Brand history -- The marketing matrix -- The basic brand development process -- Teamwork and talent -- The agency playing field -- The client/agency relationship -- 2. Deconstructing brands -- Brand st
Subject Branding (Marketing)
ISBN 9782940373987 (pbk.)
2940373981 (pbk.)