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Book Cover
Lang Matl
Author Davis, John.

Title Competitive success : how branding adds value / John A. Davis.

Imprint Chichester, West Sussex, U.K. ; Hoboken, NJ : John Wiley, 2010.

Copies

Location Call No. Status
 CCQ - Lusail Female Library  HD69.B7    Available
 CCQ - C Ring Library  HD69.B7 D37 2010    Available
Description xxiv, 397 p. : ill. ; 24 cm.
Bibliography Includes bibliographical references and index.
Contents Competitive success -- Brand value -- Brand portfolios and architecture -- The new brand building framework : destiny-distinction-culture-experiences (DDCE) -- Brand destiny -- Brand distinction -- Brand culture -- Overview of brand experiences
Subject Brand name products.
Branding (Marketing)
ISBN 9780470998229 (pbk.)
0470998229 (pbk.)