Title |
The fundamentals of branding / Melissa Davis. |
|
Imprint |
Lausanne : AVA Academia ; La Vergne, TN : Distributed in the USA & Canada by Ingram Publisher Services, c2009. |
|
CCQ - Lusail Female Library
|
HF5415.1255 |
Available |
CCQ - Lusail Male Library
|
HF5415.1255 |
Available |
Description |
183 p. : ill. (chiefly col.) ; 23 cm. |
Series |
AVA academia |
|
AVA academia.
|
Bibliography |
Includes bibliographical references. |
Contents |
1. What is a brand? -- Defining branding -- Brand history -- The marketing matrix -- The basic brand development process -- Teamwork and talent -- The agency playing field -- The client/agency relationship -- 2. Deconstructing brands -- Brand st |
Subject |
Branding (Marketing)
|
ISBN |
9782940373987 (pbk.) |
|
2940373981 (pbk.) |
|