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008    090814s2010    enka     b    001 0 eng   
010    2009033764 
020    9780470998229 (pbk.) 
020    0470998229 (pbk.) 
035    (OCoLC)ocn422690289 
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       |dDEBBG|dOCL|dDLC 
050 00 HD69.B7|bD37 2010 
100 1  Davis, John. 
245 10 Competitive success :|bhow branding adds value /|cJohn A. 
       Davis. 
260    Chichester, West Sussex, U.K. ;|aHoboken, NJ :|bJohn Wiley,
       |c2010. 
300    xxiv, 397 p. :|bill. ;|c24 cm. 
504    Includes bibliographical references and index. 
505 0  Competitive success -- Brand value -- Brand portfolios and
       architecture -- The new brand building framework : destiny
       -distinction-culture-experiences (DDCE) -- Brand destiny -
       - Brand distinction -- Brand culture -- Overview of brand 
       experiences 
650  0 Brand name products. 
650  0 Branding (Marketing) 
856 41 |3Table of contents|uhttp://bvbr.bib-bvb.de:8991/
       F?func=service&doc_library=BVB01&doc_number=018716473&
       line_number=0001&func_code=DB_RECORDS&service_type=MEDIA 
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