The digital handshake : seven proven strategies to grow your business using social media / Paul Chaney.
Imprint
Hoboken, N.J. : Wiley & Sons, c2009.
Copies
Location
Call No.
Status
CCQ - Lusail Female Library
HF5415.1265
Available
CCQ - Lusail Male Library
HF5415.1265
Available
Description
xxvii, 244 p. : ill. ; 24 cm.
Bibliography
Includes bibliographical references and index.
Contents
Five consumer trends turning the world upside down -- Consumer skepticism is at an all-time high -- The media is fragmented and so is the audience -- Who is in control of the marketing message? (Guess what. It's not you!) -- Businesses, improve