LEADER 00000cam a2200289 a 4500 
001    15631035 
005    20100208232532.0 
008    090421s2009    njua     b    001 0 eng   
010    2009015532 
020    9780470499276 (cloth) 
020    0470499273 (cloth) 
035    (OCoLC)ocn299694613 
040    DLC|cDLC|dBTCTA|dUKM|dYDXCP|dC#P|dCDX|dBWX|dDLC 
050 00 HF5415.1265|b.C48 2009 
100 1  Chaney, Paul,|d1955- 
245 14 The digital handshake :|bseven proven strategies to grow 
       your business using social media /|cPaul Chaney. 
260    Hoboken, N.J. :|bWiley & Sons,|cc2009. 
300    xxvii, 244 p. :|bill. ;|c24 cm. 
504    Includes bibliographical references and index. 
505 0  Five consumer trends turning the world upside down -- 
       Consumer skepticism is at an all-time high -- The media is
       fragmented and so is the audience -- Who is in control of 
       the marketing message? (Guess what. It's not you!) -- 
       Businesses, improve 
650  0 Internet marketing. 
650  0 Online social networks|xEconomic aspects. 
650  0 Internet advertising. 
907    .b15631035|b10-06-15|c12-07-11 
945    HF5415.1265|b.C48 2009|g0|i37522005514641|j0|on|p0.00|q-|r
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       -|s-|t0|u1|v0|w0|x0|y.i15084164|z03-28-12|llsf 
998    ccq|b12-07-11|cm|db|en|feng|gnju|h4