Title |
Selling in a new market space : getting customers to buy your innovative and disruptive products / Brian G. Burns and Tom U. Snyder. |
|
Imprint |
New York : McGraw-Hill, c2010. |
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CCQ - Lusail Female Library
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HF5438.25 |
Available |
CCQ - Lusail Male Library
|
HF5438.25 |
Available |
Description |
vi, 232 p. : ill. ; 24 cm. |
Bibliography |
Includes bibliographical references and index. |
Contents |
Selling in a new market space -- The innovative and disruptive market space -- Creating and building the vision -- The natural laws of selling innovation -- The selling-in-a-new-market skill set -- Creating the sales process map for selling in a |
Subject |
Selling.
|
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New products.
|
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Technological innovations.
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Added Author |
Snyder, Tom U.
|
ISBN |
9780071636100 (alk. paper) |
|
0071636102 (alk. paper) |
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