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Book Cover
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Author Burns, Brian G.

Title Selling in a new market space : getting customers to buy your innovative and disruptive products / Brian G. Burns and Tom U. Snyder.

Imprint New York : McGraw-Hill, c2010.

Copies

Location Call No. Status
 CCQ - Lusail Female Library  HF5438.25    Available
 CCQ - Lusail Male Library  HF5438.25    Available
Description vi, 232 p. : ill. ; 24 cm.
Bibliography Includes bibliographical references and index.
Contents Selling in a new market space -- The innovative and disruptive market space -- Creating and building the vision -- The natural laws of selling innovation -- The selling-in-a-new-market skill set -- Creating the sales process map for selling in a
Subject Selling.
New products.
Technological innovations.
Added Author Snyder, Tom U.
ISBN 9780071636100 (alk. paper)
0071636102 (alk. paper)