Selling in a new market space : getting customers to buy your innovative and disruptive products / Brian G. Burns and Tom U. Snyder.
Imprint
New York : McGraw-Hill, c2010.
Copies
Location
Call No.
Status
CCQ - Lusail Female Library
HF5438.25
Available
CCQ - Lusail Male Library
HF5438.25
Available
Description
vi, 232 p. : ill. ; 24 cm.
Bibliography
Includes bibliographical references and index.
Contents
Selling in a new market space -- The innovative and disruptive market space -- Creating and building the vision -- The natural laws of selling innovation -- The selling-in-a-new-market skill set -- Creating the sales process map for selling in a