Description |
xvii, 334 p. : ill. ; 23 cm. |
Bibliography |
Includes bibliographical references and index. |
Summary |
Entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate timeless and up-and-coming techniques, create a success measuring system, and more. |
Subject |
Marketing.
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Business planning.
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ISBN |
9781599183626 (pbk. : alk. paper) |
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1599183625 (pbk. : alk. paper) |
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